Click on the speaker to see their
presentation.
Brian Hawkinson, Center for Public Affairs
Brian’s
presentation on “Value
of Public Affairs to the Bottom Line” addresses
both the value and costs associated with a sound Public Affairs
strategy.
Kate Watson,
American Gas Association
Ms.Watson
brings a rich and varied background from both the public and private
sectors to her presentation, “How
to Communicate Value.” As
former legislative assistant to Congressman Newt Gingrich, and
former Associate Director of the United States Chamber of Commerce
political action committee, Kate’s unique perspective is
invaluable.
Mark
Goldman, CEO, Grey Advertising
As
CEO of Grey Advertising,, Mark is responsible for the Southern Company
account. He will share a case study, “Best
Practices for Utility Advertising – Guerilla Marketing” showing
how using innovative and nontraditional media campaigns yielded
record-level brand awareness for Southern and its operating
companies.
Gerald Seib, Bureau Chief – Wall Street Journal
As
a regular contributor to CNBC and a long-time Washington observer,
Mr. Seib gives us a glimpse into what really happens in the
nation’s capital. Expect the unexpected….
Thor
Hinckley, Portland General Electric
Portland
General Electric is widely regarded as a leader in marketing
renewable energy. Mr. Hinckley shares “The
Power to Choose” in
an informative and thought-provoking manner. This presentation could
be the launch pad for your next “green” effort.
David
Haynes, VP, Utility Practices, AllConnect
Ken Hart, Georgia Power/Southern Company Call Center
Join
David and Ken as they share an intriguing case study, “Call
Centers as a Sales Channel” that
explores how to change the culture of your call center from one of
customer service to one that also delivers revenue. These aren’t
necessarily competing goals!
Charlie
Collins, VP, Direct Options
After
14 years of government experience, Mr. Collins brought his wealth of
knowledge to the private sector. His presentation, “What
Every Utility Needs To Find Out About Its Customers” offers
a practical approach to capturing and using customer data to enhance
satisfaction and sales.
Alex
Castellanos, Principal, National Media, Inc.
What
can an advisor to six US Presidential, as well as countless
senatorial and gubernatorial campaigns tell us? Plenty! Mr. Castellanos’
presentation sheds light on a broad range of media and regulatory
issues.
Llewllyn
King, King Publishing Group
For
nearly three decades, Mr. King’s eloquence, insight and humor have
entertained and informed. Listen carefully as he tackles topics
ranging from energy and environment to media, publishing and
politics.
Morry
Markowitz, Senior Director, External Affairs, Edison Electric
Institute
What
happens where advocacy and public policy intersect on energy issues?
Who wins, who loses? That’s precisely what you’ll hear from Mr.
Markowitz.
Greg
Franklin, President, GFSA Consulting
Greg’s
presentation on “Media
Analysis – “Front Line Research Power for Communications
Professionals” shares
how media analysis users apply knowledge to solve today’s
communications and market challenges. This information-rich
presentation provides tips and guidance for both experienced users
and anyone interested in benefiting from this fast-growing research
technology.
Brian
Landauer, VP, Cramer-Krasselt
Mr.
Landauer offers us a brief respite from energy bills and
politics with a thought-provoking presentation on “Building
a Bridge to Your Brand.” There’s
more at stake these days than ever before!
Ron Hull,
IID Energy/Imperial Irrigation District
Ron
gives a concise overview of the 6-year drought in the West and the
challenges of communicating the situation’s seriousness to water
users in the West in “Drought
in the West – A Communications Bonanza… From Waterhogs to Turf
Wars.” Don’t
miss his thoughts on transferring water from agriculture to urban
areas!
Mike
Tyre, Principal, Cole Henderson Drake
What, one more
ad agency on the agenda?
