Presentations
from 2006 UCI
National Conference:
Innovation in Communication
The
Hotel Monaco
San Francisco,
CA
June 27-30, 2006
Helping
the professional communicator increase their knowledge and
understanding of the industry -- that's what UCI is all about.
Presentations
from industry experts describing best practices and innovative
communications made this conference the “must attend” event of
the year.
Most
of these presentations are now available on this website. To
access the presention, simply click on the link in the program
below.
Program
Wednesday
June 28, 2006
Program
Chair, Sherrie Austin, Vice President and Energy Industry Group
Leader, Market Strategies, Inc.
Welcome
Ann Brown
, SRP and President, UCI
Opening session -- Michael R. Peevey, President, California Public Utilities Commission
Update on Current National Issues
Sam Tornabene, Edison Electric Institute
Ray Welch, Manager, Core Gas Supply, PG&E.
Renewable Energy Goes Mainstream: Product Labeling and National
Messaging Efforts that Build Widespread National Awareness
Keri Bolding, Director of Communications and
Business
Services
Center
, Resource Solutions
The Chronicles of
Colorado Springs: The Project, the Publisher and the Creek. ;-)
Steve Berry, Senior Communications Specialist,
Colorado Springs
Utilities
Energy Star: Communicating the Importance of Efficiency
Maria Tikoff Vargas, EPA Director of Communication for Energy Star
Thursday
June 29, 2006
Reaching Generation M and Radical Trends in Communications
Roger Sanford, CEO, Transformedia;
Panel: Beyond Just Posting PDF's:
Learning Effective Ways
to Use the Web as a Media Channel and Interactively Communicate
with Customers
Moderator: Sonia
McCollum E-Biz Proj Mgr and Strategist Southern Company
Panelists:
Anthony Yeo,
Southern California
Edison
Scott Mackey, SMUD
Bill Heerman, Southern Company
Tim Fox, Ameren
Interactive Online System for Tracking Communications with Various
Audiences
Gerald Baron, President, Baron Communications
Lights on for Louie -- An Interactive Presentation!
Ward Eames and The National Theatre for Children
Crisis Communications Roundtable
Moderator:
Alf Nucifora, Nucifora Consulting Group;
Panelists:
Donald Carson, EVP The Godwin Group (
Mississippi
Power's Ad Agency);
Neil Nixon, President Nixon & Associates
Safety Communications: Strategies for Success
Charlie Basham, Manager Public Safety, SCE;
Dave Powell, Public Safety Manager, PG&E
Friday
June 30, 2006
Success Stories from the 2005 Better Communications Competition:
Best in Show Winner
Debbie Wendt, Advertising and Promotions Leader,
Wisconsin
Public Service
How to Have an Efficient happy relationship with your ad
agency/client - Tips from both sides
David Quin, Director Corporate Communications, Centerpoint
Energy;
Jon Miller, Account Director, Flynn Wright
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