Professional Development Seminar
Communicating Energy Efficiency - Best Practices

January 26 - 27, 2006  
at the Hilton Gaslamp Hotel  
401 K Street, San Diego, California, 92101
 619-231-4040 

Program Agenda

Thursday, January 26, 2006

8:00 a.m. - 8:30 a.m.      Continental Breakfast

8:30 a.m. - 9:00 a.m.      Welcome, UCI President Ann Brown, SRP

9:00 a.m. - 10:00 a.m.     "Politics, Policies & Planning: How they create Powerful Programs”
                                        Irene Stillings, Executive Director of San Diego Regional Energy Office 

10:00 a.m. - 11:00 a.m.   “Managing Energy”, Collin Whitehead, 3 Phases Energy 

11:00 a.m. - 11:15 a.m.     Break

11:15 a.m. - noon           “Earthwise Energy Program”, Lori Singleton, SRP

noon - 1:00 p.m.              Lunch

1:00 p.m. - 2:00 p.m.      “Presenting Creative Development for SDG&E Energy Savings
                                       Campaigns”, Bob Hines, The Brandon-Taylor Agency 

2:00 p.m. - 3:30 p.m.      “Interruptible Load Programs”, Charlie Basham, Southern California Edison

3:30 p.m. - 3:45 p.m.       Break

3:45 p.m. - 4:30 p.m.      “The Value of Energy Efficiency Programs to Co-ops”, Ed Thomas,             DMEA    

6:00 p.m. - 7:30 p.m.      Reception

Friday, January 27, 2006

8:00 a.m. - 8:30 a.m.      Seated Breakfast

8:30 a.m. - 9:00 a.m.     2006 UCI National Meeting, Pam Moore & Sherrie Austin, 

9:00 a.m. - 10:00 a.m.    “Look Who’s Talking! Surfing All Your Communications Channels for
                                       High-Yield Results”, Christine Geltz, Principal, Geltz Communications 

10:00 a.m. - 11:00 a.m. “Energy Efficiency Programs That Work”, San Diego Gas and Electric 

11:00 a.m. - noon          Energy Issues Discussion.  Led by Charlie Basham, SCE, we will discuss the
                                      Energy Bill, RP1162, mergers and other issues as they affect the industry

Irene Stillings, Executive Director, 
San Diego Regional Energy Office 
www.sdenergy.org

San Diego Regional Energy Office (SDREO) is an independent, public-benefit, non-profit 501(c)(3) corporation that provides objective information, research, analysis and long-term planning on energy issues for the San Diego region. SDREO also serves as a critical link between consumers and government and is currently managing over $30 million in public funds through a variety of rebate, incentive and education programs.

      Christine Geltz, Principal, 
      Geltz Communications 
      www.geltzcomm.com

Results/achievements/concepts:  Geltz Communications has designed and delivered several successful customer acquisition programs based on the communication concepts of the diffusion of innovations theory. This theory holds that few potential customers make the decision to adopt a new behavior or technology based solely on logical arguments from a single, objective source (the traditional method used for many EE/DR programs). Instead, customers often need input (objective and subjective) from a variety of sources (impersonal and interpersonal) throughout their decision-making process. Then, once they have adopted the new behavior or technology, the customers themselves become effective program marketers.

Collin Whitehead, 
3 Phases Energy Services 
www.3phases.com

3 Phases Energy Services is committed to promoting and implementing renewable energy options for businesses, utilities, governments, institutions and non-profits.

 3 Phases helps clients understand, evaluate and apply renewable energy options. We offer Green Certificates, energy efficiency/renewable generation, and utility partnership programs to lessen the environmental impact of your energy purchases.

Charlie Basham, 
Southern California Edison 
www.sce.com

For Conference Registration Information, click here.

Hotel Details:

The seminar is being held at the Hilton Gaslamp Quarter Hotel in San Diego, California.  We have reserved a block of rooms at the very special rate of $185/night.  This rate is only available through December 31, 2005. 

 To reserve your room, call 1-(800)-Hiltons or access www.hilton.com.  You must identify yourself as attending the Utility Communicators International Seminar"

Located in the heart of San Diego's Gaslamp district, The Hilton San Diego Gaslamp Quarter hotel is surrounded by shopping, theater, art galleries and more than 100 restaurants and night clubs.  Across the street from the San Diego Convention Center, two blocks from Petco Park, and three miles from San Diego International Airport, the Hilton hotel is an urban retreat in the midst of a booming downtown San Diego, California scene.  Here you will find a sophisticated hotel that mixes modern design with attentive service and impressive amenities. 

Guestrooms at the Hilton San Diego Gaslamp Quarter hotel include pillow-top mattresses with down comforters as well as up-to-the-minute amenities such as complimentary high-speed Internet access, dual-line telephones with voicemail and data port and mini-bars.

Hilton San Diego Gaslamp Quarter
401 K Street
San Diego, CA  92101
(619) 231-4040