Tuesday, Jan 9, Utility Communications 101                                   

 Overview of Utility Communications Issues and Requirements    
Charlie Basham, Southern California Edison ;  Rosa Marie Gonzalez, Imperial Irrigation District  

 Pricing and Rates
Monamee Adhikari , Georgia Power  

Call-before-you-dig Program                       
Bob Kipp, Common Ground Alliance

  Using the Web
 Sonia McCollum, Southern Company  

Utility Safety
Charlie Basham, Southern California Edison (past president of UCI)

Successfully Surviving a Utility Merger
Michael Goldenberg, Duke Energy

Demand Response Programs; What Works Right
Dan Merrilatt, GoodCents Solutions

Business Intelligence to Improve Direct Mail Response:  
Tyler Morrow, Direct Options 

Successful Retail Marketing and Advertising 
Marty Agius, The SKM Group   

Promoting Demand Side Management: A Case Study
Ken Kastner, Southern Company